In the light of increasing incidents of builders misguiding customers through advertisements, 99acres published an article on April 20, 2106 titled ‘How Advertisements Target Consumer Attention: Real Estate Perspective’. The article analysed the problem through various angles and incorporated the views of many real estate experts on the same issue.
Finlace Director, Mr. Pawan Jasuja was also quoted in the article. He is of the opinion that while builders boast of big promises in their advertisements, the reality is far from true. Customers fall prey to misleading advertisements and end up investing their hard earned money on inferior quality product.